BALLARÒ got its name from the inspirational local Sicilian street markets held in the beautifully architectural, cultural, and historical city, Palermo. Sicily’s outdoor market traditions date from the ninth century Saracen Rule of the island. In these markets there is much to see from the colorful assortment of fruits, vegetables, cheese, fish, and meats. Ballarò was opened in New York with hopes to bring a small piece of the Sicilian island to the city, serving delicious traditional sliced meats, cheese, wine, and coffee.